Flemish broadcaster VRT launches innovative piloting programme with European scale-ups

Flemish broadcaster VRT launches innovative piloting programme with European scale-ups

1 september 2021 - In today’s everchanging media landscape, new technologies such as artificial intelligence come with great opportunities, but also with significant challenges. Here, the innovative media solutions of scale-ups play a crucial role. With the STADIEM piloting programme, Flemish public broadcaster VRT builds on the strength of its international network to accelerate the impact of innovation.

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In the coming 6 months, 16 scale-ups will work together with several media organisations across Europe to build solutions for today’s largest media challenges. The collaborations will focus on key themes, such as accessibility, diversity, and disinformation.

  • Together with VRT,Ceretai will be working on a platform that automatically analyses diversity in audiovisual content. What is the age distribution between men and women? How are ethnicities represented? By measuring diversity and equality in a transparent way, media organisations can take informed decisions and strengthen an inclusive and equal media offering.
  • In making more content accessible to a wider audience, the usage of dialects becomes a barrier. In collaboration with Russmedia (Austria), aiconix.ai aims to improve dialect recognition for content creators, to support them in better transcribing, subtitling, and translating dialects.
  • The Chainless uses artificial intelligence to analyse and recognise faces, scenes, segments and texts very accurately. They will work together with the German media and digital company ProSiebenSat.1 on classifying and archiving audiovisual content. As a result, audiovisual content can be automatically tagged and personalised for the end user.

Unique programme to upscale innovative media solutions

With its accelerator VRT Sandbox, VRT leads an innovative piloting programme for scale-ups to foster the development of new media solutions. Thanks to this programme, scale-ups get the chance to co-create solutions together with international media organisations, based on their needs and challenges. As such, VRT can make its innovation processes more efficient across Europe and within the organization itself by exploring the latest media applications.

Eugen L. Gross, CEO & Founder of aiconix.ai: “The programme offers every scale-up a unique opportunity to network, grow and strengthen the impact of their services in the media sector. We’re excited to be building new media solutions and upscale our innovations across European borders!”

The programme is part of the EUfunded innovation project, STADIEM, led by VRT. Other partners in the project include the media innovation hubs Media City Bergen, StoryTek and NMA, and the community organisations European Broadcasting Union, Martel Innovate, FS6 and Future Media Hubs, co-led by VRT. The project ends in October 2023.

The STADIEM project is funded by the EU’s Horizon 2020 programme under Grant Agreement number 957321.
​Discover all 16 collaborations on https://www.stadiem.eu

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About VRT - Flemish Public Broadcasting Company

VRT is the public broadcaster of the Flemish Community in Belgium. It is geared towards all Flemings, in all their uniqueness and diversity. The VRT presents high-quality and distinctive content in the areas of information, culture, education, entertainment and sports. With its three television channels, five radio stations and various digital channels, the VRT reaches 90% of all Flemish people every week. In this way, the VRT can be relevant, have a social impact, contribute to a pluralistic debate and strengthen democracy. The VRT stimulates people to experience culture and language, and propagates the Flemish identity. The VRT is future-oriented and focuses on innovation and digitization. The broadcaster plays an important role in the Flemish media ecosystem and cooperates with numerous national and international partners from various fields. 
More about VRT: www.vrt.be

For more information:

Bob Vermeir
Communication manager and corporate spokesperson at VRT
+32 476 80 92 67
+ 32 2 741 58 98

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