VRT and RTBF join Public Media Alliance (PMA) to collaborate on impact of public service media

29th of February 2024 - VRT and RTBF are joining the Public Media Alliance (PMA), the largest international association of public media organisations. The collaboration focuses on the shared challenges of public broadcasters by exchanging knowledge and experience. In an ever-evolving media landscape, VRT thus strengthens its international position and the impact of public broadcasters worldwide.

From technological disruption and competitive platforms to social media and disinformation, the challenges facing public media globally are growing, and more shared than ever before. Through research, training, working groups and exchange opportunities, the network builds on the strengths and core values of public service media to amplify their impact worldwide. PMA has made the announcement public earlier today in a press release.

RTBF CEO Jean-Paul Philippot, VRT CEO Frederik Delaplace and PMA CEO Kristian Porter
RTBF CEO Jean-Paul Philippot, VRT CEO Frederik Delaplace and PMA CEO Kristian Porter

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About VRT - Flemish Public Broadcasting Company

VRT is the public broadcaster of the Flemish Community in Belgium. It is geared towards all Flemings, in all their uniqueness and diversity. The VRT presents high-quality and distinctive content in the areas of information, culture, education, entertainment and sports. With its three television channels, five radio stations and various digital channels, the VRT reaches 90% of all Flemish people every week. In this way, the VRT can be relevant, have a social impact, contribute to a pluralistic debate and strengthen democracy. The VRT stimulates people to experience culture and language, and propagates the Flemish identity. The VRT is future-oriented and focuses on innovation and digitization. The broadcaster plays an important role in the Flemish media ecosystem and cooperates with numerous national and international partners from various fields. 
More about VRT: www.vrt.be

For more information:

Bob Vermeir
Communication manager and corporate spokesperson at VRT
+32 476 80 92 67
+ 32 2 741 58 98

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